MANVIL

I don’t like cluttered graphics. They’re not really my thing. I prefer clean, simple, straight forward images built of precision and clean lines.

Alas, some clients do, and if business requires it, cluttered graphics will be made. Putting together imagery that works for the racing industry is not straight forward. Things must be clear, yet able to support the variety of sponsorship logos and advertising. It seems that most rigs in racing, be they jet boats or kids go-carts, have entire body panels painted over with logos. So how does the most important client in the race (the driver) get the word out there? Well it starts with a personal logo smack dab in the center of the hood/cowling/door/escape hatch of whatever it is they are driving.

POW! This is (enter driver’s name here) and I’ll be damned if somebody is going to beat me!

And a little bit of crazy rarely hurts anybody…

With the goings on at SAAB, with the rally on the 14th and whatnot, a new client asked for a simple sticker to display his Oregon based love of Saab. Similar clients may be out there for Washington Saab owners, so we put that graphic together as well.

If cars represent the citizenry of countries (and we’re not suggesting that they ALL do) then the safety minded, enthusiast-driven Saab may well be a major part of Sweden’s image. In a country known for both fun-loving, zestfully adventurous citizens, and a somewhat stoic, solid minded (read: introverted) people, the reputations of Saab and Volvo seem to be plucked from central casting.

“We need somebody straight laced, mindful and safe, they’ll be driving a Volvo”

“We need an intelligent, loose cannon, let’s put them in a Saab”

Perhaps that’s not gibberish the way they’d say it in Hollywood, but it is somewhat close. MANVIL’s client wanted to be able to push their Oregon Saab pride subtly, so when a Saab owner wants to let their freak flag fly they can slap this on the back of their rigs. Here’s to the Oregon Saab owners, may you enjoy this in good health for many more years of driving.

The stickers are proper vinyl, with a UV layer for longevity. They should go on just fine and last for many years to come, which is more than you can say for that awkwardly spelled end table you bought after college. Go SAAB!

Anybody who knows the Creative Strategy Manager at MANVIL  knows he’s a huge fan of Saab. He’s owned nine of them, so we’re pretty sure he’s got the fever, and yet he swears that they were always reliable, comfortable and above all, fun to drive. Truth be told his current passion is a 6500 lb. lump of Japanese offroad prowess made at the ARACO plants in Japan, but his love of Saab remains undiminished.

Five four-doors and four three-doors, and the last four were all turbocharged. He’s walked away from three of them after they had been totalled due to someone else’s poor driving. At least four of them were nearing 200,000 miles before they were sold, now that’s love!

So when the Northwest Saab Owners Club needed a poster for their rally to show off MANVIL had no qualms about putting it together. If you own a Saab, and want to be a part of one of the many January 14th rallies to show your support in this now bankrupt car company, take a look at Outside-Saab.com to see what’s going on in your neck of the woods. If you’re in the Northwest and you want to take a run around Portland, Oregon, meet at atomic auto on the 14th at 12 Noon. If you live in Washington or BC, try to get in touch with the Northwest Saab Owners Club on Facebook. They’re meeting in Fife at Larson Cadillac Saab at 8:30 AM for the convoy down.