Posts Tagged ‘Saab’


Since the mid 80′s MANVIL has had a place in its heart for a small, now defunct Swedish auto manufacturer.

Maybe the love is brought on because it was a smaller, quirky European brand with odd designs and a utilitarian nature. Perhaps the love was exacerbated due to the overbuilt, somewhat simple design that featured safety over cosmetics, and driver comfort over several aspects of style. Maybe it was the city-proof bumpers, the oddly mounted motors and transmissions, or maybe it was the place they stuck the ignition keys. Whatever it was we still love mid-80′s early 90′s Saabs.

So when one of our clients mentioned the fact that they were going to attend Sweden’s Midnight Sun Rally, we were pretty jazzed.

When we learned that one of our client’s sponsor companies was named S2AB (spell it out people) we thought that would be a great graphic and we set to work on it.

Now the Swedish auto manufacturer WE love may not run with the “masculine” symbol, but we think the MANVIL S2AB logo works pretty well displaying the love we have for Saab. We also think it works pretty well in general, with a heart that is not overbearing, but clearly visible, and in just the right font.

Clean lines, the right color and a nice solid, pronounced font. We thought that would work for any company, and we still do.

Subsequently we learned that the folks at S2AB have their own logo. We humbly ask them to reconsider it. They design and produce innovative, world leading automotive projects, we at MANVIL wish they would look the part. (But we’re biased)

Good luck Travis!

It always helps to update old clients graphics to remain on top of their needs and whatnot. atomic auto is no exception for us.

We’ve known Travis and the crew at atomic for some time and they do quality work. That’s why we like working for them. They make fixing cars look simple, so we’d like to make marketing for them look equally simple.

Of course sometimes the graphics guys out-shoot the good ideas for the graphics.

Case and point, the Scandinavian Screaming Chicken Shirt.

Yes, the graphic of the screaming chicken is huge, and at this point it isn’t really owned by anybody who uses it, so it’s fair game. (That and we changed it by +30% at the lab)

Big and bold, the image is made to be recognized from a long way away. The trouble is, it’s an unfathomably hard image to print. Too large, the screen over all the wrong seems, and way, way too much ink for our budget. So there are some issues with production.

If we were Sean Combs, or another large print tee producer who was able to pay well for the production, we’d go for it, but we can’t. (Not this week anyway)

So we’ll simply offer this image up to the tee heavens and hope that someday we can put this together and make an awesome shirt for Travis and the boys. We think it would look rad!

When busy clients have needs we at MANVIL like to try and help out whichever way possible, and when a favorite client (They’re all favorites really) needed a newsletter there is little question that we want to see them succeed.

The success of our clients not only allows them to use our services more, but our strong relationship allows for MANVIL’s growth as the proverbial word gets out. When atomic auto, Portland’s premier Saab service facility, and Swedish Auto Body chose to put out a quarterly mailer we’re glad the felt comfortable turning to us.

So how do you represent a staff of 7 commited technicians and 6 support staff who have the passion to service anything with four wheels? You throw your voice to their customers in a targetted e-mail, specifically, a program called constant contact. There is no mass-mailing waste of paper, no postman lugging half an hectare of former trees around the neighborhood in paper form, and if a customer isn’t interested in knowing about the goings on of the company they can simply opt out. Driven through the interwebs, there are coupons included for the e-mail savvy to impress upon customers the wants of atomic auto: try to be as green as possible, do paperwork on the screen.

At MANVIL, we’re proud of the work that we’ve done for atomic auto and Swedish Auto Body, and we’re glad to be a part of their continued success.

An old client has been in the midst of expansion, and the services MANVIL provided have helped make the shop a hot bed for certain makes of vehicle repair in this town of bridges, beer, coffee and roses. Expansion is good, and marketing is something I dig, but a shop shirt, especially in the old school mindset, is what a technician wants to wear.

It’s a shirt that the GP can’t get their hands on. Good work done by a cadre of hard working, talented employees separates the skilled workers from the GP. And there is nothing wrong with catering a shirt to that. It’s not elitism that only the techs get to wear these shirts, it’s skill-set, and some have it and some don’t, despite what the DIY handbook says. Bondo and a fresh coat of paint doesn’t fix a collision damaged car, technicians do.

So here’s a shirt design for those who know how to take the kinks out of what life hands your Swedish car. Svensk Billagning: Vi talar din bils språk

(Swedish Auto Repair: We speak your car’s language.)

MANVIL got this gig a few days ago, and the idea was to make an ad for one of our clients atomic auto. The ad was to be placed in a predominantly green publication. I’m not adverse to green applications, hell, I want the planet to last long, long after I’m gone, but I noted a predominance of what I’m going to call “Prius thought” in the other ads. “Prius thought” would be the way to describe the hype about the Prius. I haven’t run any tests, or sought out too much data as to the global ramifications of building and running a Prius for the car’s lifetime, but I tend to think that any car that was economical in the 80′s or 90′s (28+ mpg) that still runs efficiently and cleanly has to take fewer resources from the environment than buying a brand new shiny fancy batteried Prius. (OK read ‘Saab’ here because anybody who knows me knows I love those silly cars.) The gist of the ad is to let people know that if you like what you have, the boys at atomic can keep it in tip top shape to be as ecologically sound as possible while you’re at the con. If I’m wrong, and making the Prius is actually as eco-friendly as pulling a leaf off a tree, it’s not the first time I’ve been wrong, and you all know it won’t be the last.  Oh, and by the way, yes, those are leaves coming out the tailpipes…  what, you gotta problem with that? It’s OK to dream!

If ever there were a tool that could strike fear into the heart of a car owner, this would be it. The air impact wrench. 

When an unknowing civilian gets within ear shot if its’ toney whirring, he or she imagines money… on fire… coming from their own pocket. Whether you consider your technician a ham fisted goon, or the product of a superior technical education, this tool is one of the prime weapons in the arsenal of automotive repair. 
My fondest personal remembrance of this tool came on a bitterly cold mid western winter’s day, when I was working as the assistant service manager at a quirky northern European car dealership. 
Amidst the omnipresent whirring of impact wrenches, I reviewed our days appointments. I was disappointed to find that my least favored customer was to arrive with an inevitable laundry list of subtle issues that all convertibles have in cold winter climates. Despite my previous suggestions to the contrary, my client again demanded to have the convertible mechanism checked, it apparently squeaked while operating. I quickly rho-cham-bow’d my coworker to see who would ‘get’ to deal with said customer. 
I won, and left the sign-in desk for the din of the garage just as the older, yet still sleek, red convertible entered through the rolling doors. As I passed I waved and smiled at the convertible’s owner. I was met with the same smirk and stink eye that I always got. I have rarely been happier to dodge a work related resposibility than I was entering the cacophony of impact wrench noise that moment. The syncopated rhythm of 12 techs and their tinny tambourines. Safe within the confines of the shop, with the constant sound of the automotive repairs in process, I watched from afar as the customer untidily exited the low seats of the drop top and waddled to the greeting desk. I could see my co-worker preparing himself at the approach. “You poor, glorious bastard” I thought to myself. Out came at least two pages of laundry list, single spaced, on legal pads. It was as if they’d re-written the owners manual, and written “squeaks when cold” by every subject line.
Safely 30 yards from the service desk, I tried to look busy. All the techs considered the client to be an overly dramatic, self-righteous and hyper-sensitive. They had all worked on the car before, at one time or another, and the issues of concern were, to our minds, unfounded for a convertible that age in the bitter cold. 
Within minutes I noticed the storm doors opening again and realized it was Mrs. J. and her four year old lad, Timmy, arriving in their sedan for a scheduled maintenance. I began my walk towards the front desk and I received a kind wave from Mrs. J. I noticed young Timmy, at her side, yanking at her snow pants. Through the din of the impact wrenches I saw him yell up to his mom “Look Mommy!” while pointing at the after end of the convertible owner at the front desk. Mrs. J looked down at the boy curiously. He took a breath to yell over the clamor, still pointing. At that very instant all whirring stopped.
 ”That person’s butt is eating their pants!” And then the whirring continued, for a second, until what he’d said registered with everybody, and I mean everybody, who’d heard it. Which was… everybody within the confines of the very large shop, including the ladies in the warranty services department.
In another very brief second the tech’s laughter began to overcome the whirring. ”Outta the mouths of babes!” the senior tech hollered, while holding his impact wrench over his head like a grease smeared, whisky crazed cowboy. I peered at the scene to assess damage control with a bowed head and covered eyes. 
“Ooh, nooo, Timmy” gasped Mrs. J, her beet red cheeks flush with embarrassment as she held the lad’s toe-head in her hands. Her kind eyes were darting from side to side looking for an escape route. The laughing techs began to marvel aloud at his comedic timing. On my hip my walkie talkie squawked to let me know a loaner was warmed and waiting for the convertible owner. 
 ”Your loaner is out front!” I belted out over the laughter and the whirring, shielding my eyes with one hand, and waving goodbye with another. The convertible customer was whisked from the scene like they’d been sucked through a vortex. 
The laundry list was chopped down to two items that were diagnosed and repaired in a very timely manner. Mrs. J, got a discount on her service, because the tech who did the service wasn’t able to wipe the grin off his face for week. None of the techs could.
The lesson I took from this experience was that sometimes progress can be a monotonous, ear-numbing torrent of seemingly meaningless input interrupted, only briefly, by devine insight. That day the impact wrench found a warm place in my heart. Perhaps it could find one in yours too, if only as a MANVIL card. 
Portland, OR United States
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